Giving organisation more value from their data

Conifer Data

• We promote joined-up thinking by illuminating connections across multiple data sources—survey research, sales data, media spend data, and more.
• We deliver insights by building models with explanatory and predictive power in areas such as market segmentation, pricing, brand health, and new product development.
• We inspire action by creating visualisations, dashboards, and interactive tools that turn data into clear, concise, and compelling sources of guidance.

Expertise

Kevin Connolly, the principal at Conifer Data, is a data analyst and modeller with almost thirty years of marketing research experience in both the United States and the United Kingdom.

Kevin has designed, managed, analysed, and presented projects for a range of global clients from Vodafone to Visa, from Volkswagen to Verizon, and BSkyB.
These projects, often international in scope, addressed analytical challenges such as:

• market segmentation
• advertising effectiveness measurement
• brand health tracking
• marketing mix optimization
• regression modelling of customer satisfaction data
• trade-off studies for new product/service development.

In addition, Kevin has also worked with clients to build models integrating survey research data with other information sources including sales figures, marketing spend, and web analytics.